ThriveOn Collaboration

Collaborating for the Community

As a collaborative effort between the Greater Milwaukee Foundation (GMF), the Medical College of Wisconsin (MCW) and the Royal Capital Group (RCG) ThriveOn Collaboration was established to aide in eliminating racial, health, economic and social disparities in Milwaukee by making generational investments in the well-being of its communities. They accomplish this by focusing on five priority areas: housing, early childhood education, health and wellness, social cohesion, and economic opportunity.

 ThriveOn aims to invest in the availability of safe, quality, and affordable housing for area residents, with a long-term goal of increasing the number of residents leasing and purchasing homes. The organization will make efforts to improve educational outcomes for youth in the city by investing in the quality, access, and sustainability of early childhood education. With a goal of reducing rates of chronic disease, ThriveOn will invest in access to health and wellness facilities, healthy food options and preventive health services in the area. ThriveOn aims to support the community in building positive social and business relationships, celebrating diversity and promoting a sense of belonging among neighbors. ThriveOn aims to increase the stability of the small business community support by enhancing equitable economic opportunities for entrepreneurs and the local workforce. See an explanation in the link (2207) On The Issues: Milwaukee’s ThriveOn Collaboration - YouTube

 Re-purposing the former Gimbels-Schuster’s building on 2153 N. Dr. Martin Luther King Jr. Drive, the space on the development’s first floor will be designed for community use, with over 70 residential units catered to a mix of incomes, early childhood education space and space for future partners. The Greater Milwaukee Foundation and the Medical college of Wisconsin will both have offices in the building, serving overall to use this space to bring economic and social benefits to communities of color disproportionately affected by disparities.


ThriveOn Space Design
ThriveOn Space Design This design shows how the ThriveOn space will be divided out. There will be a large section in the building for community members to utilize Source: Date: Retrieved on July 15th, 2022


2153 N. Dr. Martin Luther King Jr. Dr. Milwaukee, WI 53212


Kitonga Alexander, “ThriveOn Collaboration,” Milwaukee Bronzeville Histories, accessed July 21, 2024,